Read the room before you walk into it
Zara can sort comments into five categories, score sentiment with Check Vibe, surface themes, and rank superfans by engagement over time.
Community Management is the audience-intelligence layer that sits underneath Smart Reply. Zara sorts incoming comments into five actionable buckets (Questions, Compliments, Suggestions, Criticism, and High-value Accounts), runs Check Vibe to score sentiment as positive, negative, or neutral, flags concerning comments, and pulls out the themes audiences are reacting to. Superfans are ranked by engagement signal over time, with fan milestones (first comment, anniversary of following) surfaced so you can recognise the people who keep showing up.
The Difference Made Makes
How the inbox is sorted
A scroll through everything in chronological order
How the inbox is sorted
Five categories, sentiment, themes, ranked high-value accounts
How fans are recognised
Trying to remember frequent commenters
How fans are recognised
Engagement-ranked superfans with milestones surfaced for you
How It Works
Connect your platforms
Link YouTube, Instagram, and TikTok. Zara starts analysing comment history immediately.
Read the signal
Sentiment, the five-category sort, top themes, and the high-value accounts in your inbox, in one view.
Act on the signal
Surface superfans for shoutouts, catch sentiment shifts before they escalate, feed audience signal back into your next video or release.
Frequently Asked Questions
Comments sort into five actionable buckets as they come in: Questions, Compliments, Suggestions, Criticism, and High-value Accounts. The High-value bucket separately surfaces press, collaborators, and industry contacts.
Zara ranks community members by engagement signal over time. The ranking informs shoutouts, VIP access, and street team recruitment. For musicians, fan milestones (first comment, listen anniversaries) live here too.
Check Vibe scores comment sentiment as positive, negative, or neutral, flags concerning comments, and pulls out the themes audiences are reacting to. You see how the audience feels and what specifically is driving it.
Smart Reply ships replies. Community Management is the intelligence: who matters, what the sentiment is, what themes are emerging, who your superfans are. Most creators run them together, with Smart Reply acting on the priorities Community Management surfaces.